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North American Representation

Expanding into the United States can transform your company. The U.S. is the largest and most lucrative business market in the world, as well as highly competitive and potentially risky.

To succeed in the U.S. it requires an in-depth understanding of market dynamics and opportunities, U.S. customer mindsets, and a sales and support infrastructure designed to build long-term business relationships and on-going success.

SE Outsourcing' North American Representation program is designed to help non-U.S. companies successfully establish and expand their business in the U.S., maximizing your market opportunity while minimizing risk and cost. We will design a program to meet your specific needs and can include:

  • U.S. Sales & Marketing Strategy - build a plan for entering the U.S., based on market environment, competition, and direct feedback from prospective customers.
  • Market Testing - determine the viability of your product in the U.S. market, based on feedback and findings from prospective customers and market research. Identify adjustments required to meet market needs and expectations, including target markets, appropriate pricing, packaging, and distribution channels.
  • Sales & Market Development - identify, pursue and develop target customers and channels. Venues for generating sales leads could include trade shows, banner adds, direct mail and direct selling. Facilitate development of joint venture partnerships when such alliances deem to be beneficial. Build market awareness with communications campaigns and collateral tailored to the U.S. market.
  • U.S. Operations - establish a U.S. presence with office address, phone number and answering for sales, customer support, and administration. We can help you address U.S. legal and regulatory requirements as well as ongoing operational support.
  • Localization of Marketing Materials - translating marketing collateral into proper English often is not enough when it comes to reaching decision-makers in the North American marketplace. Our team will "Americanize" your collateral to ensure that your company' key selling points, value propositions, and differentiators are clearly articulated to your target audience in North America.